Categorized | BG I City, Our Town

Upscale club tries new style

Amy Smrtic, 28, and Bill Smrtic, 27, both of Bowling Green, co-owners of Fluid nightclub, which opened in downtown Bowling Green in June 2009. ALEX SLITZ/HERALD

Amy Smrtic, 28, and Bill Smrtic, 27, both of Bowling Green, co-owners of Fluid nightclub, which opened in downtown Bowling Green in June 2009. ALEX SLITZ/HERALD

 

Downtown Bowling Green has its fair share of dive bars where scatterbrained jukeboxes supply the music and student regulars spill and swallow equal amounts of beer.

But Fluid, a new nightclub on State Street, makes sure to distinguish itself from other bars, Executive Manager Bill Smrtic said.

“It’s a different feel than when you go to a bar somewhere and you kind of stick to the floor, and you feel like you have to burn your clothes and take a shower when you come home,” he said. “We wanted to do something clean and contemporary.”

Since Fluid opened in June, Smrtic and his wife and co-owner, Amy, have offered upscale entertainment every Tuesday through Saturday evening starting at 7 p.m.

Weekends at Fluid feature a live disc jockey who spins an eclectic assortment of tunes, Bill Smrtic said.

“It’s not just something you’re going to hear top 40 on the radio,” he said.

A spacious hardwood floor under a ceiling draped with white curtains gives clubgoers a place to dance in the glow of red, yellow and purple neon lights.

For clubgoers too timid to take a spin without a little liquid courage, Fluid has a custom drink menu featuring a green rum-based cocktail called “Kryptonite” and a famous Lemon Drop Martini, said Amy Smrtic, a 2004 Western graduate.

Bartenders are working on a custom shot menu, and a variety of beer and liquor are also available, she said. Fluid frequenters have learned to eat before they come because, as the name suggests, the club only serves liquids.

On Tuesdays and Wednesdays, Fluid hosts live bands to offer a more relaxed environment during the mid-week rush, Bill Smrtic said.

But, overall, Fluid has one goal.

“We’re bringing big city to Bowling Green,” Amy Smrtic said.

Guests must be 21 or older, according to fluidbg.com. Women get in free every night, and men get in free Tuesday and Wednesday nights. There is a $5 cover charge Thursday through Saturday.

Fluid’s dress code is “stylishly elegant,” according to fluidbg.com.

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